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BRAND AURA
BRAND AURA has been building distinctive branding that gives our clients a competitive advantage. Backed by insightful market research, BRAND AURA helps clients achieve their strategic marketing goals with distinctive, effective branding and implementation.
OUR PURPOSE
PASSION FOR SUCCESS
BRAND AURA’s team include industry specialists in brand strategy, FMCG, corporate identity implementation in marketing activities and digital user experience. Giving our clients access to special world-leading expertise means better solutions to more complex problems than a generalist could ever offer.
WHAT WE STAND FOR
Creativity
Integrity
Adaptability
Collaboration
Results-Driven
WORKFLOW
Account managers at BRAND AURA are dedicated to their clients’ brands success. Their job is to ensure that clients, creatives and production suppliers are informed, prepared and understand their roles in meeting deadlines. Through regular project reviews and active, ongoing communication BRAND AURA has built strong, long lasting client relationships with companies. BRAND AURA’s higher level of account management is what underpins our ability to deliver world-class creative.
Develop a deeper understanding of your audiences’ perspectives through a combination of qualitative and quantitative research BRAND AURA’s team determines the metrics – such as brand recognition, positioning, and brand perceptions – that will determine your brand’s success. Then to align stakeholders, BRAND AURA conducts workshops with various exercises aimed at leveraging stakeholder insights to inform the research, allowing for input on brand architecture, audience personas, and brand positioning that will be used to create a final, thorough creative brief that serves as a roadmap for creative development.
BRAND AURA’s creative team will create visual territory boards to interpret the creative brief, guiding the visual direction of the brand identity design. Depending on the project sketches, mockups or renders are created, conceptualizing new visual language options that can be applied to relevant marketing tactics and touchpoints, reflecting the brand positioning and engaging target audiences. Through an iterative process, mockups and stimuli are refined based on client feedback to create final creative concepts that align closely with the client’s vision and objectives closely with the client’s vision and objectives.
Lower your project risk with thorough and detailed implementation of final drawings. Our team creates and reviews technical master artwork, our technical experts will review all artwork to ensure it is fit for production, installation and error-free. Whether you need POS, Exhibition Stand or Corporate Event, our team will ensure that you can be confident that every brand touchpoint is working to improve your progress towards your brand metrics.
